- Awards to be held in London on February 1
- The second edition of the awards attracts 50 percent more entries
- Recognising excellence in motorsport PR, marketing and communications
LONDON, UK (Monday, January 16, 2023) – The Race Media Awards has revealed the shortlisted candidates for the upcoming awards presentation in London on February 1st.
The Awards recognises excellence in motorsport PR, marketing and communications. Now entering its second year, it attracted 50 percent more entries for the seven awards compared to the 2022 version, making the shortlisting process more competitive than ever.
Here is the shortlist:
Brand of the Year
- EA SPORTS F1 22 – Codemasters
- Workday x F1: Driving a Changing World – MKTG Sports + Entertainment
- Scuderia AlphaTauri
Best Streaming Event
- ROKiT British F4 Esports Championship – Motorsport UK
- 2022 24 Hours of Le Mans Virtual – Motorsport Games
- Scuderia AlphaTauri AT03 Car Launch – Scuderia AlphaTauri
Most Inspiring Campaign
- Sebastian Vettel: The Legacy of a Champion Campaign – Aston Martin Aramco Cognizant Formula One Team
- Idris Elba Speed Academy – Powered by Total Karting Zero
- Take A Breath – Formula E and UNICEF
Creative Content of the Year
- Born To Race, We Are England – BBC England
- Hyundai “Next Level” – Bryan Herta Autosport
- Lotus and Fittipaldi: Back Together – Jeremy Hart/Timbuktu Content
Best Live Event
- 2022 Hy-Vee INDYCAR Race Weekend at Iowa Speedway
- Jaguar TCS Racing Season 9 Launch Event
- 2022 FIA Motorsport Games
Best Social Media Activation
- Finding Goto – Alfa Romeo F1 Team ORLEN
- The Castrol Challenge – Bright Partnerships
Agency of the Year
- Creative Artists Agency (CAA)
- Revolution Communications
- Right Formula – Sports Marketing Consultancy
An all-star independent panel of judges will be meeting in the coming weeks to determine the winners. The judging panel includes:
- Allan McNish – Director of motorsport co-ordination at Audi
- Rollo Goldstaub – Tik Tok, Head of UK Sport and Gaming
- Louise Beckett – founder of the Loudspeaker agency and pitlane reporter for WEC
“The quality of the shortlisted entries is amazing,” said The Race Media co-founder and COO Andrew van de Burgt.
“The effort that the entrants have gone to in order to make their case has been extremely pleasing too. In just its second year, The Race Media Awards has become an accolade worth having.
“The hard work now lies with the judges and having to pick the best from an incredibly strong list. I can’t wait to find out who wins on February 1 at the live event.”
The results will be announced at the live event, which will be held at IET in London on February 1, hosted by comedian and LinkedIn star Rob Mayhew.