Back to top

Privacy Policy

This privacy policy applies between you, the User of this Website and The Race Media Ltd, the owner and provider of this Website. The Race Media Ltd takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

This privacy policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at: Please read this privacy policy carefully.

1: Definitions and interpretation In this privacy policy, the following definitions are used:

Collectively all information that you submit to The Race Media Ltd via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;

A small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);

Data Protection Laws
Any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK;

The General Data Protection Regulation (EU) 2016/679;

The Race Media Ltd, we or us
The Race Media Ltd, a company incorporated in England and Wales with registered number 12232793 whose registered office is at The Race Media Ltd., Helios 47, Garforth, Leeds, United Kingdom, LS25 2DY;

UK and EU Cookie Law
The Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;

User or you
Any third party that accesses the Website and is not either (i) employed by The Race Media Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to The Race Media Ltd and accessing the Website in connection with the provision of such services; and

The website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

2: In this privacy policy, unless the context requires a different interpretation:

a) the singular includes the plural and vice versa;
b) references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
c) a reference to a person includes firms, companies, government entities, trusts and partnerships;
d) “including” is understood to mean “including without limitation”;
e) reference to any statutory provision includes any modification or amendment of it;
f) the headings and subheadings do not form part of this privacy policy.

3. This privacy policy applies only to the actions of The Race Media Ltd and Users with respect to this Website and any associated web properties owned and managed by The Race Media Ltd. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

4. For purposes of the applicable Data Protection Laws, The Race Media Ltd is the “data controller”. This means that The Race Media Ltd determines the purposes for which, and the manner in which your Data is processed.

5. We may collect the following Data, which includes personal Data, from you:
a) name;
a) date of birth;
b) gender;
c) job title;
d) profession;
e) contact Information such as email addresses and telephone numbers;
f) demographic information such as postcode, preferences and interests;
g) IP address (automatically collected);
h) web browser type and version (automatically collected);
i) operating system (automatically collected);
j) a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected);
k) Device settings including access to your WiFi or GPS location/settings related to the location of your device.

Additionally, we may collect the following information indirectly from partners:
a) We may enhance our knowledge of you, from other companies who have obtained your permission (through their own privacy policies) to share information about you.
b) If you log-in to our websites through a social media site, such as Facebook, you are granting permission to Facebook to share your user information with us. This will include your name, email address, date of birth, location, plus any other information you have permitted Facebook to share with third parties. If you remove the app from your Facebook account, we will no longer have access to this information. In each case, in accordance with this privacy policy.

6. We collect Data in the following ways:
a) data is given to us by you; and
b) data is collected automatically.

7. The Race Media Ltd will collect your Data in a number of ways, for example:
a) when you contact us through the Website, by telephone, post, email or through any other means;
b) when you register with us and set up an account to receive our products/services;
c) when you complete surveys that we use for research purposes (although you are not obliged to respond to them);
d) when you enter a competition or promotion through a social media channel;
e) when you elect to receive marketing communications from us;
f) when you use our services;
In each case, in accordance with this privacy policy.

8. To the extent that you access the Website, we will collect your Data automatically, for example:
a) we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.
b) we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below headed “Cookies”.

9.1. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:
a) improvement of our products / services;
a) transmission by email of marketing materials that may be of interest to you;
b) contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website;
d) personalise content and advertising experience;
in each case, in accordance with this privacy policy.
The legal basis for processing your data in each of these cases may vary.
Where we are delivering a service:
– Delivering customer service and support
– Contacting you during the course of a sale or a transaction
– Communicating with you in relation to your account or service, providing a service update or other non-marketing communication
– Dealing with or responding to a comment or a complaint
– Obtaining market research and customer reviews
– Maintaining a record of our communications, if you contact us.

9.2. For the delivery of direct marketing to you via email, we’ll need your consent, whether via an opt-in or soft-opt-in:
a) soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out. We will use this opt in to share our regular newsletter, you can opt-out at any point through our unsubscribe functionality on the email or by emailing
b) for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide. Types of marketing where we will require a positive opt-in is where the content contains a partner advertising. From time to time we will include content from third parties in our emails.
c) We will from time to time run partnerships with other companies and brands on the website, whereby signing up you will give the option to opt-in to their database at the same time. In this instance you will be giving us permission to share your data with this brand.
d) if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below.

10. Profiling for Personalisation

To personalise your experience we use your data you submit to us, including cookies, IP addresses, web or similar technologies in relation to the devices you use. By doing so, we can provide you with editorial content and/or advertising that we believe is more relevant to your interests. You can adjust your setting at any points.

Legal basis for this processing activity: Consent

Tailored advertising
We use advertising to fund our business. Some advertising is based on the context of the page, whilst the other is based upon your likely interest, which is inferred from what we know about you due to your browsing history. This can be collected from information associated to your devices, cookies and email address.
We sell advertisement space on the website based on the profiles on the consumers viewing it, therefore you are served more personalised advertising, if you opt-in to receive targeted ads.
We do not share your personal data with these advertisers and we only allow them to use your profile, if you have opted in to see targeted advertisements.

Location-based services and advertising
Where you have granted permission to access your device’s location and consented to us to use your data for advertising purposes, this location information may be used to tailor the advertising you receive, including showing you certain advertisements when you are in the vicinity of a particular location.

Measurement and analytics
We may use analytics to see how you move across the website and what you click on to measure the effectiveness of content and advertisements.

11. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).

12. When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

13. We may use your Data to show you The Race Media Ltd adverts and other content on other websites. If you do not want us to use your data to show you The Race Media Ltd adverts and other content on other websites, please turn off the relevant cookies (please refer to the section headed “Cookies” below).

Tech providers
With consent, we use data to:
– analyse user cohorts and behaviours across our website; we build aggregated audiences around key attributes and behaviours. This allows us to improve our content to be of the most interest to fans and make other business improvements.
– facilitate targeted advertising on, affiliated sites and apps and across the internet. The purpose is to provide relevant advertisements to you and to make effective use of advertising inventory.
– fulfill other commercial interests, including selling sponsorship deals and other revenue-generating partnerships that allow The Race to run successfully.

We facilitate the above functions by using advertising technology providers:

Lotame – data management platform, for the purpose of gaining audience insights and enabling consented audience data to be activated on the below platforms. Lotame uses cookies and other identifiers to track online behavioural, demographic and technographic data; they don’t receive information such as your name and email. Lotame can also receive anonymous data segments that The Race sends, such as user IDs associated with people who have been registered members for a certain length of time. Lotame stores data on average for 9 months, and in special cases for up to 18 months. Lotame’s privacy policy:

Google Ad Manager (DFP) – ad server and ad exchange, for the purpose of selling advertising inventory on our site in a targeted manner. Google’s privacy policy:

Xandr (Appnexus) – demand side platform, for the purpose of buying audience-targeted advertising across the internet. Xandr’s privacy policy:

Facebook – social media platform, for the purpose of buying audience-targeted advertising on Facebook. Facebook’s privacy policy:

We may also share personal data that we hold on you, in an anonymised and aggregated fashion, with partners including Sponsors, Advertisers and Agencies – to convey insights on The Race audience, demonstrate how our audiences/customers overlap with each other, facilitate advertising targeting and measurement both on and off our website; secure investment and help keep our league strong.

ESB Connect Limited
ESB Connect provides email marketing and customer acquisition service. They provide the CRM and Email marketing platform which we Utilise to send our email. ESB Connect acts as a data processor and will process the data under our instructions and cannot use the data for their own purposes.

Vendors – We may add other vendors over time to provide additional services. These vendors will be processors and not control the data. They will act under our instructions and cannot use the data for their own purposes.

14. We will use technical and organisational measures to safeguard your Data, for example:
a. access to your account is controlled by a password and a username that is unique to you.
b. we store your Data on secure servers.

15. All data is securely stored on an encrypted database, with automated scanning tools built in to detect fraudulent activity. This family of standards helps us manage your Data and keep it secure.

16. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this email address:

17. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses.

18. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy, we deem this to be 2 years or until you request that the Data be deleted.

19. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

20. You have the following rights in relation to your Data:
a) Right to access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
b) Right to correct – the right to have your Data rectified if it is inaccurate or incomplete.
c) Right to erase – the right to request that we delete or remove your Data from our systems.
d) Right to restrict our use of your Data – the right to “block” us from using your Data or limit the way in which we can use it.
e) Right to data portability – the right to request that we move, copy or transfer your Data.
f) Right to object – the right to object to our use of your Data including where we use it for our legitimate interests.

21. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this email address:

22. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at

23. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

24. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.
Changes of business ownership and control

25. The Race Media Ltd may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of The Race Media Ltd. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

26. We may also disclose Data to a prospective purchaser of our business or any part of it.

27. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

28. This Website may place and access certain Cookies on your computer. The Race Media Ltd has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

29. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

30. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling The Race Media Ltd to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

31. This Website may place the following Cookies:

Analytical/performance cookies
They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies
These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies
These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

32. You can find a list of Cookies that we use in the Cookies Schedule.

33. You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

34. You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

35. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

36. For more information in general on cookies, including how to disable them, please refer to You will also find details on how to delete cookies from your computer.

If data is transferred outside of the EU due to dealing with organisations who have access to your information in the course of providing services on our behalf to you will be governed by contractual restrictions to make sure they protect your information and comply with applicable data protection legislation.
Where these organisations are based outside of the EEA in a jurisdiction that has not been deemed adequate by the EU, we enter into EU approved model clauses with them to ensure appropriate safeguards are in place.

37. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

38. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

39. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other right or remedy.

40. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.
Changes to this privacy policy

41. The Race Media Ltd reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations. You may contact The Race Media Ltd by email at