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Creative excellence

Genuine impact

Global influence

For years the Motorsport industry has produced amazing Marketing, PR and Communications. But never before has this fantastic and creative output been recognised.

That just changed.

Introducing The Race Media Awards.

The categories

This Award recognises the Brand that has implemented the best marketing campaign within motorsport.

Entrants need to be able to demonstrate a significant uptick in sentiment, sales or purchase intention that is attributable to the campaign.

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This Award recognises creativity, originality, and delivery of a concept.

Entrants need to demonstrate how the concept was conceived, developed and delivered; the new ground that it broke; barriers that it overcame and positive sentiment it generated.

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This Award recognises the successful activation across social media. Eligible platforms are Facebook, Twitter, Instagram, TikTok and SnapChat.

Entrants need to be able to demonstrate the levels of engagement, new following and positive sentiment delivered by the campaign.

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This Award recognises live activation, where guests were in physical attendance.

Entrants need to demonstrate the challenges that were overcome in hosting the event, the size of the audience that was reached and the positive sentiment and brand awareness created by the event.

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This Award recognises live activation by a brand, where guests were in virtual attendance.

Entrants need to demonstrate the challenges that were overcome in hosting the event, the size of the audience that was reached and the positive sentiment and brand awareness created by the event.

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This Award recognises the campaign that has been most effective in raising awareness and effecting change within motorsport and the wider community.

Entrants need to explain the backstory for the cause addressed, why change was needed, and the effectiveness of the campaign in raising awareness, driving real change, and creating a positive legacy.

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This Award recognises the Agency that has delivered the most value to its clients in the motorsport space in 2021.

Entrants need to demonstrate how they have over-delivered on their brief(s), the impact of their work on the world of motorsport in general and the measurable uplift in awareness, sales or sentiment.

Agencies that have produced more than one campaign over the period, can cite the full extent of their body of work produced during that time.

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Key info

Submission deadline: 14 January 2022
Shortlist: January 2022
Judging: January 2022 / February 2022
Awards ceremony: 09 February 2022
Standard entry fee: no submission fee

Eligibility

Entries are welcome from commercial rights holders, agencies and brands. All work entered must have been launched or be current from 01 January 2021 to 31 December 2021. Organisations may submit entries on behalf of themselves or others and may enter any number of times. Any information submitted will only be seen by the independent judging panel and will remain private and confidential.

Why enter?

The Race Media Awards recognise creative excellence, genuine impact and global influence.

They are open to all classes of motorsport across the board, on two wheels and four. Whether you’re an agency with some big-hitting clients, a commercial rights holder that is transforming the image of their sport or a team that has taken an innovative approach to building a new fan base, The Race Media Awards are for you.

An independent panel of judges will review all entries and a short list will be announced for each category and celebrated for their efforts.

Entry submissions are now open and will close Jan 14, 2022