Rising Star

NEW FOR 2025

Highlights talented individuals under 30 who are making a big impact across motorsport marketing, PR or communications. This category shines a light on those bringing fresh concepts, passion and ingenuity to motorsport, and will celebrate the very best people destined to become future industry leaders.

Entrants will need to showcase their body of work, the impact it has had and the breadth of their creative input into the process. It is open to anyone aged under 30 as of December 31, 2024.

Best Documentary

NEW FOR 2025

Open to all creators of motorsport-based documentaries across film, TV, audio or online. This category celebrates the skilled storytellers that communicate narratives that go beyond the race results to draw in audiences old and new.

Entrants will need to demonstrate the quality of storytelling that they achieved, the audience sentiment for the work and any new and revealing information discovered during its creation.

Race Promoter of the Year

NEW FOR 2025

Open to the promoter of any motorsport competition held anywhere in the world, including online. This category celebrates those who create unforgettable race events for an ever growing fanbase that seeks top level entertainment from live motorsport.

Entrants will need to demonstrate why their event was a success for competitors and sponsors, show how it delivered for the audience, and the impact it created on the wider community.

Most Inspiring Campaign

This Award recognises the campaign that has been most effective in raising awareness and effecting change within motorsport and the wider community.

Entrants need to explain the backstory for the cause addressed, why change was needed, and the effectiveness of the campaign in raising awareness, driving real change, and creating a positive legacy.

Brand of the Year

This Award recognises the Brand that has implemented the best marketing campaign within motorsport.

Entrants need to be able to demonstrate a significant uptick in sentiment, sales or purchase intention that is attributable to the campaign.

Creative Content of the Year

This Award recognises creativity, originality, and delivery of a concept.

Entrants need to demonstrate how the concept was conceived, developed and delivered; the new ground that it broke; barriers that it overcame and positive sentiment it generated.

Best Social Media Activation

This Award recognises the successful activation across social media. Eligible platforms are Facebook, Twitter, Instagram, TikTok and SnapChat.

Entrants need to be able to demonstrate the levels of engagement, new following and positive sentiment delivered by the campaign.

Best Live Experience

This Award recognises live activation, where guests were in physical attendance.

Entrants need to demonstrate the challenges that were overcome in hosting the event, the size of the audience that was reached and the positive sentiment and brand awareness created by the event.

Boutique Agency of the Year

Open to any agency servicing five clients or fewer or employing 25 or fewer employees.

This Award recognises smaller agencies that have delivered the most value to its clients in the motorsport space. Agencies that have produced more than one campaign over the period, can cite the full extent of their body of work produced during that time.

International Agency of the Year

This category is open to any agency operating across more than one market, or servicing more than five accounts, or with a roll call of more than 25 staff. This Award recognises the Agency that has delivered the most value to its clients in the motorsport space.

Entrants need to demonstrate how they have over-delivered on their brief(s), the impact of their work on the world of motorsport in general and the measurable uplift in awareness, sales or sentiment.