The Race Media Awards recognise creative excellence, genuine impact and global influence.
The Race Media Awards 2025 are now OPEN FOR ENTRIES
They are open to all classes of motorsport across the board, on two wheels and four. Whether you’re an agency with some big-hitting clients, a commercial rights holder that is transforming the image of their sport or a team that has taken an innovative approach to building a new fan base, The Race Media Awards are for you.
An independent panel of judges review all entries and a shortlist is then announced for each category and celebrated for their efforts.
Categories
NEW FOR 2025
Rising Star
Highlights talented individuals under 30 who are making a big impact across motorsport marketing, PR or communications. This category shines a light on those bringing fresh concepts, passion and ingenuity to motorsport, and will celebrate the very best people destined to become future industry leaders.
Entrants will need to showcase their body of work, the impact it has had and the breadth of their creative input into the process. It is open to anyone aged under 30 as of December 31, 2024.
NEW FOR 2025
Best Documentary
Open to all creators of motorsport-based documentaries across film, TV, audio or online. This category celebrates the skilled storytellers that communicate narratives that go beyond the race results to draw in audiences old and new.
Entrants will need to demonstrate the quality of storytelling that they achieved, the audience sentiment for the work and any new and revealing information discovered during its creation.
NEW FOR 2025
Race Promoter of the Year
Open to the promoter of any motorsport competition held anywhere in the world, including online. This category celebrates those who create unforgettable race events for an ever growing fanbase that seeks top level entertainment from live motorsport.
Entrants will need to demonstrate why their event was a success for competitors and sponsors, show how it delivered for the audience, and the impact it created on the wider community.
Most Inspiring Campaign
This Award recognises the campaign that has been most effective in raising awareness and effecting change within motorsport and the wider community.
Entrants need to explain the backstory for the cause addressed, why change was needed, and the effectiveness of the campaign in raising awareness, driving real change, and creating a positive legacy.
Brand of the Year
This Award recognises the Brand that has implemented the best marketing campaign within motorsport.
Entrants need to be able to demonstrate a significant uptick in sentiment, sales or purchase intention that is attributable to the campaign.
Creative Content of the Year
This Award recognises creativity, originality, and delivery of a concept.
Entrants need to demonstrate how the concept was conceived, developed and delivered; the new ground that it broke; barriers that it overcame and positive sentiment it generated.
Best Social Media Activation
This Award recognises the successful activation across social media. Eligible platforms are Facebook, Twitter, Instagram, TikTok and SnapChat.
Entrants need to be able to demonstrate the levels of engagement, new following and positive sentiment delivered by the campaign.
Best Live Experience
This Award recognises live activation, where guests were in physical attendance.
Entrants need to demonstrate the challenges that were overcome in hosting the event, the size of the audience that was reached and the positive sentiment and brand awareness created by the event.
Boutique Agency of the Year
Open to any agency servicing five clients or fewer or employing 25 or fewer employees.
This Award recognises smaller agencies that have delivered the most value to its clients in the motorsport space. Agencies that have produced more than one campaign over the period, can cite the full extent of their body of work produced during that time.
International Agency of the Year
This category is open to any agency operating across more than one market, or servicing more than five accounts, or with a roll call of more than 25 staff. This Award recognises the Agency that has delivered the most value to its clients in the motorsport space.
Entrants need to demonstrate how they have over-delivered on their brief(s), the impact of their work on the world of motorsport in general and the measurable uplift in awareness, sales or sentiment.
Frequently Asked Questions
How much does it cost to enter?
Nothing – it is free to submit as many entries as you like to The Race Media Awards.
How much does it cost to attend?
All successful shortlisted entrants will receive complimentary tickets to the Awards ceremony.
What are the entry requirements?
Entries are welcome from commercial rights holders, agencies and brands. All work entered must have been launched or be current from 1st January 2024 to 30th November 2024. Organisations may submit entries on behalf of themselves or others and may enter any number of times. Any information submitted will only be seen by the independent judging panel and will remain private and confidential.
What is the submission process?
To submit your entry, you will need to supply the following information.
- Contact Details
- Submission Title
- Applicant Name (if different to Submission Title)
- Submission Summary (50 words max)
- URL to relevant content/campaign
- Supporting Materials – supplied as a PDF no larger than 10MB (5oo words)
When is the submission deadline?
For the 2025 awards, the deadline is 13th December 2024.
What is the difference between Boutique and International Agency of the Year?
Boutique Agency of the Year is open to any agency servicing five clients or fewer or employing 25 or fewer employees.
International Agency of the Year is open to any agency operating across more than one market, or servicing more than five accounts, or with a roll call of more than 25 staff.
Who are the judges?
The independent 2025 judges are yet to be revealed.
When will the awards take place?
The date and venue for the 2025 awards have not yet been announced – stay tuned!
How can I become of a sponsor for TRMA?
If you are interested in becoming a commercial partner of TRMA, please visit our Partners page or get in touch directly with matthew.witham@the-race.com