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The Race Media Awards recognise creative excellence, genuine impact and global influence.

They are open to all classes of motorsport across the board, on two wheels and four. Whether you’re an agency with some big-hitting clients, a commercial rights holder that is transforming the image of their sport or a team that has taken an innovative approach to building a new fan base, The Race Media Awards are for you.

An independent panel of judges review all entries and a shortlist is then announced for each category and celebrated for their efforts.

The Race Media Awards 2024 are now closed.

The Race Media Awards Trophies

Categories

Brand of the Year

This Award recognises the Brand that has implemented the best marketing campaign within motorsport.

Entrants need to be able to demonstrate a significant uptick in sentiment, sales or purchase intention that is attributable to the campaign.

Creative Content of the Year

This Award recognises creativity, originality, and delivery of a concept.

Entrants need to demonstrate how the concept was conceived, developed and delivered; the new ground that it broke; barriers that it overcame and positive sentiment it generated.

Best Social Media Activation

This Award recognises the successful activation across social media. Eligible platforms are Facebook, Twitter, Instagram, TikTok and SnapChat.

Entrants need to be able to demonstrate the levels of engagement, new following and positive sentiment delivered by the campaign.

Best Live Event

This Award recognises live activation, where guests were in physical attendance.

Entrants need to demonstrate the challenges that were overcome in hosting the event, the size of the audience that was reached and the positive sentiment and brand awareness created by the event.

Best Streaming Event

This Award recognises live activation by a brand, where guests were in virtual attendance.

Entrants need to demonstrate the challenges that needed to be overcome in hosting the event, the size of the audience that was reached and the positive sentiment and brand awareness created by the event.

Most Inspiring Campaign

This Award recognises the campaign that has been most effective in raising awareness and effecting change within motorsport and the wider community.

Entrants need to explain the backstory for the cause addressed, why change was needed, and the effectiveness of the campaign in raising awareness, driving real change, and creating a positive legacy.

Boutique Agency of the Year

NEW FOR 2024
Open to any agency servicing five clients or fewer or employing 25 or fewer employees.

This Award recognises smaller agencies that have delivered the most value to its clients in the motorsport space. Agencies that have produced more than one campaign over the period, can cite the full extent of their body of work produced during that time.

International Agency of the Year

NEW FOR 2024
This category is open to any agency operating across more than one market, or servicing more than five accounts, or with a roll call of more than 25 staff. This Award recognises the Agency that has delivered the most value to its clients in the motorsport space.

Entrants need to demonstrate how they have over-delivered on their brief(s), the impact of their work on the world of motorsport in general and the measurable uplift in awareness, sales or sentiment.

Frequently Asked Questions

How much does it cost to enter?

Nothing – it is free to submit as many entries as you like to The Race Media Awards.

How much does it cost to attend?

Nothing – The Race Media Awards awards ceremony is free to attend, on an invite-only basis.

What are the entry requirements?

Entries are welcome from commercial rights holders, agencies and brands. All work entered must have been launched or be current from 1st January 2023 to 30th November 2023. Organisations may submit entries on behalf of themselves or others and may enter any number of times. Any information submitted will only be seen by the independent judging panel and will remain private and confidential.

What is the submission process?

To submit your entry, you will need to supply the following information.

  1. Contact Details
  2. Submission Title
  3. Applicant Name (if different to Submission Title)
  4. Submission Summary (50 words max)
  5. URL to relevant content/campaign
  6. Supporting Materials – supplied as a PDF no larger than 10MB (5oo words)

When you are ready to submit, click here.

When is the submission deadline?

4th December 2023.

What is the difference between Boutique and International Agency of the Year?

Boutique Agency of the Year is open to any agency servicing five clients or fewer or employing 25 or fewer employees.

International Agency of the Year is open to any agency operating across more than one market, or servicing more than five accounts, or with a roll call of more than 25 staff.

Who are the judges?

The Race Media Awards is excited to announce the judging panel for its 2024 event, with Team GB Marketing Strategist Claudia Mestre, Spotify Entertainment CDO, EMEA, Mags Zielinska-Banks and Sky Sports F1 reporter Ted Kravitz forming the three-person panel.

The Awards are fully independent, with no entry fee or cost to attend, meaning all categories are decided on merit, and the broad range of knowledge, skills and interests the judges represent will ensure that due consideration is given to all the shortlisted finalists.

When will the awards take place?

The awards ceremony will take place on 24th January 2024 at 100 Wardour St, London.

How can I become of a sponsor for TRMA?

If you are interested in becoming a commercial partner of TRMA, please visit our Partners page or get in touch directly with matthew.witham@the-race.com