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2022 – Winners

BRAND OF THE YEAR

Winner: Extreme E
(Interstate Creative Partners)

“The judges were very impressed by the coherence of the story telling, the strength of the brand messaging and the sentiment this generated among its audience.”

LINK: extreme-e.com 

The Race Media Awards 2022 - Brand of the Year (Extreme E)

VIRTUAL EVENT OF THE YEAR

Winner: Codemasters – F1 2021 Official Video Game launch

“The judges found this category the closest to call, but ultimately were won over by the challenges that were overcome in bringing together so many individual components to create a highly successful event.”

LINK: codemasters.com/game/f1-2021 

CREATIVE CONTENT OF THE YEAR

Winner: Williams F1 – The King’s Man

“The judges loved the originality and impact of the campaign. And in particular the buzz it created within the paddock and how this was supported across the teams other channels.”

LINK: williamsf1.com

BEST LIVE EVENT

Winner: Lap of Lights – Silverstone

“It was the creativity and lateral thinking and in particular how it opened up the sport to a broader audience that won the judges over here – a real triumph of creative thinking.”

LINK: silverstone.co.uk/events/lap-of-lights 

BEST SOCIAL MEDIA ACTIVATION

Winner: Scuderia AlphaTauri

“The judges loved how the drivers and wider members of the team were incorporated into the campaign. The level of creativity and the consistently high standards of the output were very impressive.”

LINK: scuderia.alphatauri.com 

MOST INSPIRING CAMPAIGN

Winner: Racing Pride

“The judges were overwhelmed by the quality of the entries in this category and found it the hardest to judge as they brilliantly represented so many amazing causes. But it was the bravery of the campaign in the final three races in the face of institutionalised opposition that tipped the balance.”

LINK: racingpride.com 

AGENCY OF THE YEAR

Winner: Kingdom Creative

“It is very clear that Kingdom Creative are specialists and are the best at what they do. There is clarity in what they put forward and it was stunningly presented.”

LINK: kingdom-creative.co.uk 

2022 – Full Shortlist

BRAND OF THE YEAR

– Extreme E  (WINNER)
– Scuderia AlphaTauri
– McLaren Racing
– Carvana // Indycar

BEST VIRTUAL EVENT

– Codemasters: F1 2021 Official Video Game Launch  (WINNER)
– E1 Series: Racebird Design for World Oceans Day
– Formula E: Accelerate

BEST SOCIAL MEDIA ACTIVATION

– Scuderia AlphaTauri  (WINNER)
– Carvana // Indycar
– JOTA
– Formula 1 X FIFA: Grid to Goal (Velocity Experience)

MOST INSPIRING CAMPAIGN

– Racing Pride (WINNER)
– Extreme E
– Motorsport UK: Girls on Track

CREATIVE CONTENT OF THE YEAR

– Williams F1: The King’s Man  (WINNER)
– McLaren Racing x Gulf Oil
– Envision Racing
– British Racing Motors: Reviving A Legend

BEST LIVE EVENT

– Silverstone: Lap of Lights  (WINNER)
– Dorna Sports: Valentino Rossi Farewell
– Motorsport UK: British Formula 4 Launch
– Goodwood: Festival of Speed 2021

AGENCY OF THE YEAR

– Kingdom Creative   (WINNER)
– Interstate Creative Partners
– Right Formula

The Race Media Awards recognise creative excellence, genuine impact and global influence.

They are open to all classes of motorsport across the board, on two wheels and four. Whether you’re an agency with some big-hitting clients, a commercial rights holder that is transforming the image of their sport or a team that has taken an innovative approach to building a new fan base, The Race Media Awards are for you.

An independent panel of judges will review all entries and a short list will be announced for each category and celebrated for their efforts.

Entry submissions for 2022 have now closed, but The Race Media Awards will return in 2023. Stay tuned…