2022 – Winners
BRAND OF THE YEAR
Winner: Extreme E
(Interstate Creative Partners)
“The judges were very impressed by the coherence of the story telling, the strength of the brand messaging and the sentiment this generated among its audience.”
LINK: extreme-e.com
VIRTUAL EVENT OF THE YEAR
Winner: Codemasters – F1 2021 Official Video Game launch
“The judges found this category the closest to call, but ultimately were won over by the challenges that were overcome in bringing together so many individual components to create a highly successful event.”
CREATIVE CONTENT OF THE YEAR
Winner: Williams F1 – The King’s Man
“The judges loved the originality and impact of the campaign. And in particular the buzz it created within the paddock and how this was supported across the teams other channels.”
LINK: williamsf1.com
BEST LIVE EVENT
Winner: Lap of Lights – Silverstone
“It was the creativity and lateral thinking and in particular how it opened up the sport to a broader audience that won the judges over here – a real triumph of creative thinking.”
BEST SOCIAL MEDIA ACTIVATION
Winner: Scuderia AlphaTauri
“The judges loved how the drivers and wider members of the team were incorporated into the campaign. The level of creativity and the consistently high standards of the output were very impressive.”
LINK: scuderia.alphatauri.com
MOST INSPIRING CAMPAIGN
Winner: Racing Pride
“The judges were overwhelmed by the quality of the entries in this category and found it the hardest to judge as they brilliantly represented so many amazing causes. But it was the bravery of the campaign in the final three races in the face of institutionalised opposition that tipped the balance.”
LINK: racingpride.com
AGENCY OF THE YEAR
Winner: Kingdom Creative
“It is very clear that Kingdom Creative are specialists and are the best at what they do. There is clarity in what they put forward and it was stunningly presented.”
LINK: kingdom-creative.co.uk
2022 – Full Shortlist
BRAND OF THE YEAR
– Extreme E (WINNER)
– Scuderia AlphaTauri
– McLaren Racing
– Carvana // Indycar
BEST VIRTUAL EVENT
– Codemasters: F1 2021 Official Video Game Launch (WINNER)
– E1 Series: Racebird Design for World Oceans Day
– Formula E: Accelerate
BEST SOCIAL MEDIA ACTIVATION
– Scuderia AlphaTauri (WINNER)
– Carvana // Indycar
– JOTA
– Formula 1 X FIFA: Grid to Goal (Velocity Experience)
MOST INSPIRING CAMPAIGN
– Racing Pride (WINNER)
– Extreme E
– Motorsport UK: Girls on Track
CREATIVE CONTENT OF THE YEAR
– Williams F1: The King’s Man (WINNER)
– McLaren Racing x Gulf Oil
– Envision Racing
– British Racing Motors: Reviving A Legend
BEST LIVE EVENT
– Silverstone: Lap of Lights (WINNER)
– Dorna Sports: Valentino Rossi Farewell
– Motorsport UK: British Formula 4 Launch
– Goodwood: Festival of Speed 2021
AGENCY OF THE YEAR
– Kingdom Creative (WINNER)
– Interstate Creative Partners
– Right Formula