BRAND OF THE YEAR

Winner:
Gulf x Williams Racing Fan Livery Campaign
Gulf Oil International

The judges loved that Gulf created a campaign that put the fans at the forefront of the decision making, and they were highly impressed with the figures that were delivered from the outcome of the campaign. The sentiment of the campaign was impressive, and Gulf really punched above their weight, and owned the attention from the fans.

Highly Commended:
Aston Martin F1 Team

For the judges, this was a very close decision. The scope and breadth of Aston Martin’s work has been impressive, whilst reinvigorating a traditional brand is not easy, they were able to bring the brand to a younger and wider audience, through the way they engaged with their fans, while staying true to their heritage.

BEST STREAMING EVENT

Winner:
EA SPORTS F1 23 Las Vegas Showrun
EA SPORTS

“The judges felt that EA SPORTS capitalised on the event, creating a virtual live stream multi-platform event alongside it. The talent they brought across industries allowed EA SPORTS to reach broad and diverse audiences. The brand awareness was increased by linking both the EA SPORTS games and the Las Vegas Grand Prix.”

CREATIVE CONTENT OF THE YEAR

Winner: JOTA Sport

“The judges recognised the unique approach to the creative content, and their ability to produce creative content that taps into current trends on minimal budget.”

BEST LIVE EVENT

Winner:
eBay Garage at Goodwood Festival of Speed
Collaborate Global

“The judges were impressed by the smart integration of a non-motorsport brand, and how seamlessly and successfully the activation linked eBay to motorsport, attracting a new audience who were able to understand and relate back to the brand.”

BEST SOCIAL MEDIA ACTIVATION

Winner:
Jeremy Clarkson Monaco Podium Celebrations
BWT Alpine F1 Team

“The judges saw this as social media at its finest. They recognised the ability of BWT Alpine F1 team to pick up on a comment on social media, strategically creating a multi-platform campaign using zero budget, bringing attention to the team, their podium result in Monaco, and the Hawkstone brand in an organic way.”

MOST INSPIRING CAMPAIGN

Winner:
Recover E
Envision Racing

“The judges thought it was a particularly effective campaign bringing attention to the issue of e-waste which often goes unnoticed. It was an innovative take on sustainability that not many brands have yet adopted. They also loved that it involved the education of the next generation.­­­­­­”

BOUTIQUE AGENCY OF THE YEAR

Winner: NKrush

“The judges were impressed by the way NKrush delivered for their clients, and the scale and breadth of the events given the size of the agency.”

INTERNATIONAL AGENCY OF THE YEAR

Winner: Pace Six Four

“The judges felt this agency is setting new trends and pushing the boundaries within the industry in a positive direction. The work that they have delivered for large clients has helped shape their brand perception and tap into new audiences. They have been outstanding, creating value and conversations.”

BEST LIVE EVENT

• eBay Garage at Goodwood Festival of Speed – Collaborate Global
• Formula 1 Mexico City Grand Prix Presented by Heineken – Corporación Interamericana de Entretenimiento (CIE)
• VISTA Las Vegas in association with McLaren Racing
• Formula 1 Heineken Dutch Grand Prix – SportVibes, TIG Sports & CM.com Circuit Zandvoort

Best Social Media Activation

• AT04 and AlphaTauri’s 2023 AW Launch in New York – Scuderia AlphaTauri
• Alfa Romeo F1 Team x BOOGIE Art Car – Sauber Motorsport
• Led by Icons: The Journey to the London E-Prix – Jaguar TCS Racing
• Jeremy Clarkson Monaco Podium Celebrations – BWT Alpine F1 Team

Brand of the Year

• Gulf x Williams Racing Fan Livery Campaign – Gulf Oil International
• Motorsport UK TV
• Aston Martin F1 Team
• MoneyGram International

Creative Content of the Year

• JOTA Sport
• World of Rally – Toyota Gazoo Racing World Rally Team
• Martin Donnelly: Life On The Edge – Kingdom Creative
• David Croft Behind The Scenes Commentary Box – Sky Sports F1

Best Streaming Event

• Alfa Romeo F1 Team Stake C43 Launch – Sauber Motorsport
• EA Sports F1 23 Las Vegas Show Run – EA SPORTS
• Get Ready for the Best – Formula E in partnership with Allianz

Most Inspiring Campaign

• Kids in Motorsport – MPA Creative
• Recover E – Envision Racing
• Alex Rins – Race for Trees – Far Consulting
• “Be The One” Initiative – The American Legion and Chip Ganassi Racing

International Agency of the Year

• Pace Six Four
• 160over90
• Creative Artists Agency (CAA)
• Prism Sport + Entertainment

Boutique Agency of the Year

• MPA Creative
• NKrush
• Velocity Experience
• Rush Sport & Entertainment