2023 – Winners
BRAND OF THE YEAR
Winner: EA SPORTS F1 22 / Codemasters
“The judges were impressed that the campaign spanned the whole year, demonstrating a dynamic company that makes the most of opportunities, with great local activations and the use of creators and influencers.”
BEST STREAMING EVENT
Winner: Scuderia AlphaTauri AT03 Car Launch
“The launch event was techy, creative, with great engagement versus other teams. The production was very good, and the judges love the style, and the thought that went into creating the story of the fashion brand with the team.”
CREATIVE CONTENT OF THE YEAR
Winner: Born To Race, We Are England / BBC England
“The judges felt this content was doing something different, impactful, great, unique production, which has broken barriers by putting this topic on the mainstream.”
BEST LIVE EVENT
Winner: 2022 FIA Motorsport Games
“The judges loved that this was very international, has the potential to be massive, and is inspiring to young drivers and attendees.”
BEST SOCIAL MEDIA ACTIVATION
Winner: Finding Goto / Alfa Romeo F1 Team ORLEN
“The judges found this heartwarming, and an example of perfect social media content. It has real creativity, and impressive that it spanned three years. It’s the type of content that you would see and definitely repost.”
MOST INSPIRING CAMPAIGN
Winner: Sebastian Vettel: The Legacy of a Champion Campaign – Aston Martin Aramco Cognizant Formula One Team
“The judges felt this left a legacy both with the public and with the other drivers, teaching the way for them to use their voice. It really showed his human side. It was a campaign with a purpose,and used his voice well.”
AGENCY OF THE YEAR
Winner: Revolution Communications
“The entry showed how they are Forward thinking, with a great breakdown of numbers. Clients such as Williams and Mahindra have completely different target markets but great treatment of both. It was a strongly designed entry, answered the criteria well, and showed they are definitely fearless!“
2023 – Full Shortlist
BRAND OF THE YEAR
– EA SPORTS F1 22 – Codemasters (WINNER)
– Workday x F1: Driving a Changing World – MKTG Sports + Entertainment
– Scuderia AlphaTauri
BEST STREAMING EVENT
– Scuderia AlphaTauri AT03 Car Launch (WINNER)
– ROKiT British F4 Esports Championship – Motorsport UK
– 2022 24 Hours of Le Mans Virtual – Motorsport Games
BEST SOCIAL MEDIA ACTIVATION
– Finding Goto – Alfa Romeo F1 Team ORLEN (WINNER)
– JOTA (Highly Commended)
– The Castrol Challenge – Bright Partnerships
MOST INSPIRING CAMPAIGN
– Sebastian Vettel: The Legacy of a Champion Campaign – Aston Martin Aramco Cognizant Formula One Team (WINNER)
– Idris Elba Speed Academy – Powered By Total Karting Zero
– Take A Breath – Formula E and UNICEF
CREATIVE CONTENT OF THE YEAR
– Born To Race, We Are England – BBC England (WINNER)
– Hyundai “Next Level” – Bryan Herta Autosport
– Lotus and Fittipaldi: Back Together
BEST LIVE EVENT
– 2022 FIA Motorsport Games (WINNER)
– 2022 Hy-Vee INDYCAR Race Weekend at Iowa Speedway
– Jaguar TCS Racing Season 9 Launch Event
AGENCY OF THE YEAR
– Revolution Communications (WINNER)
– Creative Artists Agency (CAA)
– Right Formula – Sports Marketing Consultancy