Best Documentary

Winner: Villeneuve Pironi

Noah Media Group in association with Sky Studios

This is Formula 1 in all of its glory, and a documentary that reinforces how motor racing is the most compelling of all sports. The quality and emotion of the storytelling was gripping as Villeneuve Pironi went beyond the on-track action to capture the people, the rivalry, the politics and brutality of the sport.

The judges thought that it beautifully utilised archive footage and was shot with the highest production values.

Best Documentary

Highly Commended: More Than Machine

Superlative & SafetyCulture Films

The judges thought this was fun, entertaining, highly engaging and a smart way to create visibility for a rally team and its sponsors on a comparatively lower budget.

Best Live Experience

Winner: Williams Racing Fan Zones presented by Kraken

Williams Racing, FanCapital & Kraken

By creating an event away from the track and making it free to enter, Williams Racing removed barriers to make an experience that was truly accessible for all fans. It was an ambitious plan across multiple countries and venues, the sponsor integration from Kraken was cleverly conceived, and successfully implemented to deliver a compelling ROI.

Best Live Experience

Winner: Facciamo Un Cinema

Gresini Racing

The judges thought this was a fresh, stylish, interesting and beautifully executed campaign, and amongst the nominations, stood out in terms of its creative depth. This campaign also resonated with a wider non motorsport community.

Boutique Agency of the Year

Winner: AND THE NEW

The judges thought that AND THE NEW’s body of work was fresh, smart, creative, and extremely impressive and diverse across many categories of racing. For a new boutique agency the quality and breadth of work was outstanding.

Brand of the Year

Winner: Peroni Nastro Azzurro 0.0% x Scuderia Ferrari

Peroni Nastro Azzurro (Asahi Europe & International)

The judges thought it was impressive to collaborate so closely with Ferrari, and create a playful side to the brand. To have executed the brand messaging across so many different formats, platforms, and territories is very impressive, and shows the consideration that went into the conception of this campaign.

Brand of the Year

Winner: Lap of Legends

Williams Racing x Michelob ULTRA

The judges thought that the sheer ambition of the objective to create a virtual race was extremely impressive. Lap of Legends broke new ground with the clever use of AI, and its positive potential in the future for use in entertainment.

International Agency of the Year

Winner: Wasserman

The strength, breadth, and caliber of their new client acquisitions in 2024 was very impressive. Alongside this, the campaigns completed on behalf of their clients were highly creative and innovative. Wasserman exudes a deep understanding of motorsport, and as a result have earned trust from their clients and the teams.

Race Promoter of the Year

Winner: SportVibes x TIG Sports x Circuit Zandvoort

Formula 1 Heineken Dutch Grand Prix

In such a competitive category, the judges had a tough time deciding, but based on the criteria set out, they felt that in 2024 Zandvoort delivered a world class and crowd pleasing event for the F1 teams, sponsors, and fans!

Rising Star

Winner: Efe Akçay

Formula Addict

The judges felt that what Efe achieved in 2024 is nothing short of remarkable. The ingenuity criteria has been smashed by the ghost car concept, and the passion can be clearly seen with the growth and numbers he has achieved for his Formula Addict channel in 2024.

Rising Star

Highly Commended: Helena Hicks

Females in Motorsport

The judges felt strongly that the impact Helena has had on motorsport cannot be underestimated, serving the growing female fan base by providing a safe and accessible community that was previously missing. Not only this, she has been shining the light on the unsung heroes in motorsport, all whilst holding down a full time role at a leading agency.

Most Inspiring Campaign

Winner: Formula E’s All-Women’s Test: Madrid 2024

Formula E

Formula E stands out as a race series that are taking female participation seriously and putting their money where their mouth is. This is a bold game-changing commitment to building their future.

Most Inspiring Campaign

Highly Commended: Adrian Flux x Team Brit

Adrian Flux Insurance

Motorsport has the potential to embrace diversity in a way many other sports can’t. This project has shown the world what motorsport can do for aspiring drivers with disabilities. What really makes this stand out is the commitment and involvement of Adrian Flux Insurance to ensure continuity for this team.

BEST LIVE EXPERIENCE

• 2024 FIA Motorsport Games
• The Ayrton Senna Tribute at Silverstone Festival // Silverstone
• TeamViewer Signature Series Event // Rush Sport & Entertainment
• Williams Racing Fan Zones presented by Kraken // Williams Racing, FanCapital & Kraken

Best Social Media Activation

• “Daniel in Disguise” with Ford Performance and Daniel Ricciardo // Ignition
• BWT Alpine Formula One Team x Deadpool Activation // BWT Alpine Formula One Team
• Team Owner Race – Will Smith v Rafa Nadal // E1
• Facciamo Un Cinema // Gresini Racing

Brand of the Year

• Cato Networks, Official Partner of TAG Heuer Porsche Formula E Team // Right Formula
• MoneyGram, Title Partner of MoneyGram Haas F1 Team // Wasserman
• Peroni Nastro Azzurro 0.0% x Scuderia Ferrari // Wasserman x Peroni Nastro Azzurro (Asahi Europe & International)
• Udemy x McLaren Racing Partnership // Powered by 1440Sports

Creative Content of the Year

• A Day in the Life of Lewis Hamilton // SAP x Mercedes F1 Team x AND THE NEW
• Climate E-Racers // Envision Racing x Cartoon Network
• Lap of Legends // Williams Racing x Michelob ULTRA
• This is us. This is Aston Martin Aramco. // Aston Martin F1 Team

Rising Star

• Efe Akçay // Formula Addict
• Helena Hicks // Females in Motorsport
• Myriam Meknaci // EA SPORTS
• Sam Piesse // Pace Six Four

Most Inspiring Campaign

• Adrian Flux x Team Brit // Adrian Flux Insurance
• Race into STEM Powered by Microsoft // BWT Alpine Formula One Team
• Formula E’s All-Women Test: Madrid 2024 // Formula E
• The Jamie Chadwick Series // Daytona Motorsport x Soapbox x Jamie Chadwick

International Agency of the Year

• 160over90
• Pace Six Four
• Right Formula
• Wasserman

 

Boutique Agency of the Year

• AND THE NEW
• MPA Creative
• Rush Sport & Entertainment
• The Sports Marketing Group

Race Promoter of the Year

• CIE // Promoter of the FORMULA 1 MEXICO CITY GRAND PRIX Presented by Heineken
• SportVibes x TIG Sports x Circuit Zandvoort // Formula 1 Heineken Dutch Grand Prix
• PHA – Claude Michy // MICHELIN Grand Prix de France
• South Florida Motorsports // Promoter of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX

 

Boutique Agency of the Year

• More Than Machine // Superlative & SafetyCulture Films
• The Art of Speed: Meet The Legends, BMW M // FIA World Endurance Championship
• Villeneuve Pironi // Noah Media Group in association with Sky Studios
• Williams and Mansell: Red 5 // Wiser Films