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The Race Media Awards recognise creative excellence, genuine impact and global influence.
They are open to all classes of motorsport across the board, on two wheels and four. Whether you’re an agency with some big-hitting clients, a commercial rights holder that is transforming the image of their sport or a team that has taken an innovative approach to building a new fan base, The Race Media Awards are for you.
An independent panel of judges will review all entries and a short list will be announced for each category and celebrated for their efforts.
Entry submissions are now closed for this year.
BRAND OF THE YEAR
This Award recognises the Brand that has implemented the best marketing campaign within motorsport.
Entrants need to be able to demonstrate a significant uptick in sentiment, sales or purchase intention that is attributable to the campaign.
Previous winner: Extreme E (Interstate Creative Partners)
BEST STREAMING EVENT
This Award recognises live activation by a brand, where guests were in virtual attendance.
Entrants need to demonstrate the challenges that were overcome in hosting the event, the size of the audience that was reached and the positive sentiment and brand awareness created by the event.
Previous winner: Codemasters – F1 2021 Official Video Game launch
CREATIVE CONTENT OF THE YEAR
This Award recognises creativity, originality, and delivery of a concept.
Entrants need to demonstrate how the concept was conceived, developed and delivered; the new ground that it broke; barriers that it overcame and positive sentiment it generated.
Previous winner: Williams F1 – The King’s Man
BEST LIVE EVENT
This Award recognises live activation, where guests were in physical attendance.
Entrants need to demonstrate the challenges that were overcome in hosting the event, the size of the audience that was reached and the positive sentiment and brand awareness created by the event.
Previous winner: Lap of Lights – Silverstone
BEST SOCIAL MEDIA ACTIVATION
This Award recognises the successful activation across social media. Eligible platforms are Facebook, Twitter, Instagram, TikTok and SnapChat.
Entrants need to be able to demonstrate the levels of engagement, new following and positive sentiment delivered by the campaign.
Previous winner: Scuderia AlphaTauri
MOST INSPIRING CAMPAIGN
This Award recognises the campaign that has been most effective in raising awareness and effecting change within motorsport and the wider community.
Entrants need to explain the backstory for the cause addressed, why change was needed, and the effectiveness of the campaign in raising awareness, driving real change, and creating a positive legacy.
Previous winner: Racing Pride
AGENCY OF THE YEAR
This Award recognises the Agency that has delivered the most value to its clients in the motorsport space.
Entrants need to demonstrate how they have over-delivered on their brief(s), the impact of their work on the world of motorsport in general and the measurable uplift in awareness, sales or sentiment.
Agencies that have produced more than one campaign over the period, can cite the full extent of their body of work produced during that time.
Previous winner: Kingdom Creative